Stand out in competitive marketing roles
Landing a marketing role in 2025 means beating two gatekeepers: the ATS software scanning for keywords, and the hiring manager who spends just 7 seconds on their first pass. Your marketing resume needs to do both—speak the language of applicant tracking systems while telling a compelling story about your results.
Whether you're applying for your first digital marketing coordinator position or stepping into a senior brand manager role, the principles are the same: quantify your impact, highlight relevant skills, and tailor every application to the job description.
Below, we break down exactly what makes a marketing resume stand out, including real examples, essential keywords, and templates designed specifically for marketing professionals.
Highlight these key skills on your resume
Applicant tracking systems scan for specific terms that match the job description. Including the right keywords can mean the difference between your resume reaching a human or disappearing into the void.
Strong marketing resumes quantify achievements. Here's how to transform weak bullet points into compelling ones:
"Wrote blog posts for company website"
"Developed and executed content strategy that increased organic traffic by 127% YoY, publishing 4 SEO-optimized articles weekly that generated 15,000+ monthly visitors"
"Ran Facebook and Google ads"
"Managed £50K monthly PPC budget across Google Ads and Meta, achieving 340% ROAS and reducing cost-per-acquisition by 28% through A/B testing"
"Managed company social media accounts"
"Grew Instagram following from 2,500 to 18,000 in 12 months through strategic content calendar and influencer partnerships, increasing engagement rate from 1.2% to 4.8%"
"Sent email newsletters"
"Designed and executed email nurture sequences for 45,000+ subscribers, improving open rates by 35% and driving £120K in attributed revenue through segmentation strategies"
"Helped with rebranding project"
"Led cross-functional rebrand initiative across 5 markets, managing agency relationships and delivering new brand guidelines that increased brand awareness scores by 22%"
Your resume summary is prime real estate—it's often the only section hiring managers read in full. Here are templates for different experience levels:
"Recent marketing graduate with hands-on experience in social media management and content creation. Grew university marketing society's Instagram presence by 200% through strategic content and engagement tactics. Skilled in Canva, Google Analytics, and Hootsuite. Eager to apply data-driven creativity to a digital marketing coordinator role."
"Results-driven digital marketer with 4+ years of experience in B2B SaaS. Proven track record of increasing qualified leads by 85% through integrated campaigns spanning content marketing, paid acquisition, and email automation. Expertise in HubSpot, Google Ads, and marketing analytics. Seeking to leverage growth marketing skills in a senior role."
"Strategic marketing leader with 8+ years driving brand growth for consumer brands. Led teams of 6+ across brand, content, and performance marketing, delivering 40% YoY revenue growth. Experience managing £2M+ annual budgets and agency partnerships. Looking to bring data-driven brand building expertise to a Head of Marketing position."
Different marketing specialisations require different emphases. Click below to see what to highlight for your target role.
Best templates for Marketing professionals
Perfect for Marketing roles with its clean design and professional layout.
View TemplatePerfect for Marketing roles with its clean design and professional layout.
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