Writing a resume isn't about filling in a template. It's about crafting a narrative. Here is your step-by-step masterclass.
Phase 1: Preparation & Research
Before you write a single word, study the market.
- Understand the Role: Read 5-10 job descriptions for your target role.
- The Pattern: What skills keep popping up? What problems are these companies trying to solve?
- The Target: You aren't writing a resume for "everyone." You are writing it for that specific hiring manager.
Phase 2: The Summary (Your Personal Brand)
Ignore the "Objective" statement. Use a Professional Summary.
- Who you are: "Experienced Marketing Manager..."
- The Hook: "...with a proven track record of scaling digital brands..."
- The Evidence: "...leading campaigns that boosted engagement by 40%."
- The Goal: "...aiming to drive growth for specific company objectives."
Phase 3: Achievements (The Google XYZ Formula)
Stop listing responsibilities ("Responsible for sales"). Start listing achievements. Use this formula: Accomplished [X] as measured by [Y], by doing [Z].
- Before: "Managed sales team."
- After: "Increased regional sales by 25% (X) in one year (Y) by implementing a new solution selling training program (Z)."
Phase 4: Work Experience
The bulk of your resume.
- Focus on the last 5-7 years. This is your "proving ground."
- Condense the old stuff. Jobs from 15 years ago should be 1-2 lines max.
- Signal, don't noise. If a bullet point doesn't prove you can do this job, cut it.
Phase 5: Formatting & Design
- Keep it Simple: No columns, no graphics, no photos (in the US/UK).
- Fonts: Arial, Calibri, or Helvetica.
- Layout: Single column is best for reliability.
- Format: Always save as PDF unless explicitly asked for Word.
Phase 6: Tailoring
You don't need to rewrite your resume from scratch every time.
- Create a Master Resume: This has everything.
- Tailor for the Vertical: Create a version for "Product Manager" and another for "Project Analyst."
- The Side-by-Side: Put your resume next to the job description. Do the words match? If they ask for "Client Retention" and you have "Account Management," change it to "Account Management (Client Retention)."
Final Review: Read it top to bottom. Does it make sense in 5 seconds? If yes, hit send.